Thank you for your interest in the Winnipeg Free Press. We are pleased you have chosen our newspaper to be a partner in your program.

As we receive hundreds of applications a year from various businesses and organizations, The Free Press has implemented a process to pre–qualify applicants for media sponsorship support.

The Marketing Department will evaluate proposals received on a bi–weekly basis and will provide each applicant with a response within 1–2 weeks of application.

Applicants, whose objectives align with those of the Winnipeg Free Press and have successfully pre–qualified, will be contacted for future discussion to see if a mutually beneficial opportunity can be reached before a final decision is made. These applicants will then be notified via phone or e–mail of their successful application at a later date.

Promotions Objective:

To partner with businesses that will offer unique ways to reach a new segment or to create new experiences for our current readers through local events and initiatives that align with our editorial focus.

What is important to us:

• You are currently advertising or have plans to advertise with the Winnipeg Free Press
• You are willing to provide a promotional fee or honorarium
• You are open to developing revenue opportunity with The Winnipeg Free Press through the promotional program
• Your demographic aligns with our core reader demographic
• You are willing to explore new ways for us to mutually access a new audience base through grass roots promotional activities, special events, contesting, online marketing or other promotional opportunities
• You are open to participating in promotional programs that will involve other partners
• Your program has relevance to our readers' lifestyle
• Your program aligns with our editorial focus

What we support:

• Professional and amateur sports organizations (hockey, golf, soccer, football, baseball etc)
• Entertainment programs (music, movies, fashion)
• Lifestyle
• Trade shows
• Charities

What we ask in exchange

• Brand marketing opportunities
• Online marketing opportunities
• Opportunity to provide subscription offers through partners– communication vehicles
• Sampling or circulation channels
• Exclusive Subscriber benefits (PressCard)
• Promotions with interactive component that engages new consumers
• Advertising revenue to support the event
• Tickets to events

Key attributes of Winnipeg Free Press readers (average weekday readers):

• The Free Press effectively reaches adults of all ages, including those under age 35
• Women are slightly more likely to be Free Press readers
• Many readers live in the Winnipeg area
• Many readers have children at home
• Likely to have a higher than average annual household income ($75,000+)

Our Editorial Focus and Fit:

• Sports
• Entertainment (Music, movies, fashion, lifestyle)
• Lifestyle
• Automotive
• Business
• Local News
• Homes